EARN ON EVERY PURCHASE · 230+ STORES
MADE IN INDIA · SINCE 1995 · POWERED BY FUNDLE

Every step.
Earns its mark.

The official Red Chief Club. Walk into any of our 230+ stores or shop online — every leather pair, every jacket, every belt earns you points. Welcome bonuses, birthday gifts and tier privileges built for the modern Indian man.

1.5L+
Members
180+
Cities
230+
Stores
Red Chief genuine leather shoes
SINCE 1995
100% LEATHER
★ Free shipping across IndiaMade in India since 1995100% Genuine Leather10-day easy returns230+ stores nationwide

Free Shipping

Across India, on every order

100% Genuine Leather

Crafted with real, full-grain leather

10-Day Returns

Easy returns, no questions asked

Made in India

Engineered & finished in Kanpur since 1995

WHY JOIN THE CLUB

One club. Every step earns.

Red Chief Club rewards your loyalty across every category — formal leather, sports, boots, casuals, jackets, even shoe care. From your first pair to your hundredth.

EARN

1 point per ₹1

Every leather pair, every jacket, every belt — across stores or online. Doubled at the Diamond tier.

CLIMB

Four tiers, four levels

Silver to Diamond. Each tier unlocks deeper perks — early access, faster earn, bigger birthday gifts.

CELEBRATE

Birthday rewards

Up to 2,000 bonus points on your birthday plus anniversary surprises every year.

EARN ACROSS THE RANGE

Eight categories. One wallet.

Shop the full range
THE FOUR TIERS

Climb. Earn. Repeat.

Silver
1x
Earn rate
Min. spend₹0
Birthday gift200 pts
Early access
Gold
1.25x
Earn rate
Min. spend₹15,000
Birthday gift500 pts
Early access
Platinum
1.5x
Earn rate
Min. spend₹45,000
Birthday gift1,000 pts
Early access
Diamond
2x
Earn rate
Min. spend₹1,00,000
Birthday gift2,000 pts
Early access
Red Chief leather collection editorial
PLATINUM · DIAMOND
VIP PREVIEW

Before the world
steps in.

Platinum and Diamond members get private collection previews — 72 hours before the public launch. Reserve your size, your colour, your fit before anyone else.

UNLOCK THE PRIVILEGES
PAN-INDIA PRESENCE

230+ stores.
One Red Chief Club.

Your points work everywhere — from the flagship in Kanpur to your local outlet in Madurai. Earn at one store, redeem at another. Online or offline. Single wallet, every step.

FIND YOUR NEAREST STORE
Red Chief flagship store interior
230+
Stores
180+
Cities
30Y+
Heritage
SIMPLY

Three steps.
A lifetime of perks.

No app downloads. No physical card. Just your mobile number. That's it.

See the full guide
01

Join free

Sign up at any of our 230+ stores or online with your mobile number. Receive 100 welcome points instantly.

02

Earn at the counter

Quote your mobile at checkout. Points accrue automatically on every ₹1 spent — across footwear, clothing & accessories.

03

Redeem your way

1 point = ₹0.25. Use them on your next pair — in any store, online or off.

1995
FROM KANPUR · TO INDIA

Three decades of real leather.

Since 1995, Red Chief has crafted genuine full-grain leather footwear for the modern Indian man — formal shoes that finish your suit, boots that handle the monsoon, sneakers that move with the city. The Club is our way of saying thank you for walking with us.

Red Chief flagship store interior
JOIN TODAY · FREE

Every step. Rewarded.

Membership is free. Privileges are forever. Join the club India trusts since 1995.

BECOME A MEMBER