EARN ON EVERY PURCHASE · 230+ STORES
ABOUT THE PROGRAMME

A club built for
the man who walks his own road.

Red Chief Club is the official loyalty programme for India's #1 leather footwear brand. Since 1995, we've crafted genuine full-grain leather shoes, jackets, and accessories for the working Indian man — and the Club is our way of saying thank you for walking with us.

No annual fees. No fine print. No app to download. Just earn on every pair, every belt, every jacket — across 230+ Red Chief stores in 180+ cities and online at redchief.in. Climb the tiers, unlock the perks, and let your loyalty pay you back.

Built on Fundle — the loyalty platform trusted by India's leading retail brands — Red Chief Club is fast, secure, and works wherever you shop.

Free to join

Sign up in 30 seconds with your mobile. Instant 100-point welcome bonus.

230+ stores

Earn and redeem at any store nationwide or online — one wallet, every step.

100% Genuine Leather

Every pair, hand-finished. Crafted in our Kanpur workshop.

Made in India · 1995

Three decades of footwear engineered for India's roads, jobs and weddings.