HOW IT WORKS
Five steps.
Every step earns.
01
Sign up — free
Visit any of our 230+ stores and share your mobile number, or sign up online in 30 seconds at redchief.in. Instant 100-point welcome bonus.
02
Quote at checkout
Whether you're buying a formal pair, a pair of boots, a jacket or a belt — just quote your mobile when billing. Points accrue automatically.
03
OTP-secured redemption
When you redeem points, you'll receive a one-time password on your registered mobile. Your account, your control.
04
Climb the tiers
Cross the rolling 12-month spend threshold and your tier upgrades automatically — Gold, Platinum, then Diamond. Each tier unlocks bigger birthday bonuses and faster earn rates.
05
Redeem your way
1 point = ₹0.25. Use 100+ points to discount your next pair, online or in-store. No expiry surprises — points stay valid for a full year from the date earned.